Wednesday, June 14, 2006


Winery as a Co-Op

Many have wondered how we launched ourselves as a winery. For us it was opportune that a San Francisco based winery launched in 2004 the same year we decided to start our venture. Having Crushpad in the city allows us to be in charge of our winemaking, cellar operations without having to travel to Napa or Sonoma AND most importantly to allow most of us to keep our day jobs.

We have had the privilege of learning from our crew of consulting winemakers like Kian Tavakoli of Opus One & Clos Du Val. Our learning curve is steep and soooo much more enjoyable then anything we've ever tackled with our day jobs.

The economies of scale are also phenomenal... we do NOT have to pay for $150k bottling line machine, we get access to cellar space that is pristine & in perfect shape. Truly for us, it was the only way to go as a start-up boutique winery.

More about life as a winery owner later, pls. email me if you have q's - Bettina

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